The Philips BHD723/10 from the 7000 Series is a powerful 1800W hairdryer designed to maintain hair health during styling. It features ThermoShield Advanced technology, which uses a dual sensor system to adjust the temperature 24,000 times per session, ensuring a 25% more constant heat flow to prevent overheating. This is complemented by 360 Ionic Care, which releases negative, water, and mineral ions to protect your hair from UV damage and reduce frizz. You can choose between four drying modes—Fast, Gentle, Hot/Cold, and Thermoshield—and two airflow speeds to suit your hair type. The device includes a cool shot button to set your style and built-in overheat protection for added safety. For versatile styling, it comes with a magnetic diffuser and a concentrator nozzle, all powered by a 1.8 m cable that gives you plenty of room to move while getting ready.